Proven Prospecting System

Learn step-by-step methods that take the guesswork out of prospecting. No more “winging it”, you’ll follow a clear system that consistently produces leads and opportunities.

Modern Strategies That Work Today

From social media prospecting to video messaging and CRM mining, you’ll master up-to-date techniques that actually connect with today’s buyers.

Build Confidence & Consistency

Overcome fear, rejection, and inconsistency with daily habits and scripts that keep your pipeline full and your confidence high.

About the course

Are you tired of staring at an empty pipeline wondering where your next customer will come from? Do you feel like you are working hard but not seeing enough appointments or sales? You are not alone. Most salespeople struggle with consistency in prospecting. That is exactly why I created the Prospecting Mastery Course. Inside you will learn practical step by step strategies to take control of your pipeline. You will discover proven systems that eliminate the guesswork and help you prospect with confidence. You will master modern techniques like social media prospecting, video messaging, and CRM mining that connect with today’s buyers. You will also develop daily habits and scripts to help you stay consistent, overcome objections, and turn conversations into appointments. With over 25 years in automotive sales and training, I will guide you through the exact methods I have taught to teams across the country to help them boost performance, income, and long term success. Do not wait for customers to walk through the door. Learn how to create opportunities every day. 👉 Enroll today and start mastering the art of prospecting. Your pipeline and your paycheck will thank you.

Meet Your Instructor – Joe Cala

My name is Joe Cala, and I have spent over 25 years in the automotive industry helping individuals and dealerships succeed. I started as a salesperson on the showroom floor and worked my way up to leadership roles where I managed teams, trained professionals, and spoke at national conferences like NADA and Digital Dealer. It was not always easy. In the beginning, I struggled with rejection, inconsistency, and the fear that I would never hit my goals. What changed everything for me was learning the power of prospecting and developing daily habits that created consistency. Once I mastered those skills, my career and income grew in ways I never thought possible. Now I am passionate about sharing that same knowledge with you. My biggest goal in teaching is to help you unlock your potential, build confidence, and take control of your success. I believe prospecting is not just a skill, it is the foundation that gives you freedom and stability in your sales career. I am excited to walk alongside you in this course and show you how to master the art of prospecting so you can create opportunities, close more sales, and live a life of growth and purpose.

Curriculum

9 Chapters · 35 Lessons

  1. 1

    Welcome to Prospecting Mastery

    1. (Included in full purchase)

      Meet Joe Cala

    2. (Included in full purchase)

      The JC Advantage

    3. (Included in full purchase)

      PDF Monthly Sales Playbook - Joe Cala

  2. 2

    The Foundation of Prospecting

    1. (Included in full purchase)

      What Prospecting Really Is (and Isn’t) - Joe Cala

    2. (Included in full purchase)

      Why Prospecting is the Lifeblood of Sales - Joe Cala

    3. (Included in full purchase)

      The Mindset of a Professional Prospector - Joe Cala

    4. (Included in full purchase)

      Daily Habits & Time Blocking for Prospecting - Joe Cala

  3. 3

    Your Sphere of Influence

    1. (Included in full purchase)

      Tapping Into Friends, Family, and Community Without Feeling Pushy - Joe Cala

    2. (Included in full purchase)

      Building Long-Term Relationships vs. Quick Wins - Joe Cala

    3. (Included in full purchase)

      How to Ask for Referrals the Right Way - Joe Cala

    4. (Included in full purchase)

      Expanding Your Sphere Through Networking Events - Joe Cala

  4. 4

    Dealership Prospecting Tools

    1. (Included in full purchase)

      Mining the CRM for Missed Opportunities - Joe Cala

    2. (Included in full purchase)

      Unsold Follow-Up: Turning Yesterday’s No into Tomorrow’s Yes - Joe Cala

    3. (Included in full purchase)

      Leveraging the Service Drive for Sales - Joe Cala

    4. (Included in full purchase)

      Prospecting in Your Own Database: Orphan Owners, Lease Returns, Equity Mining - Joe Cala

  5. 5

    Modern Prospecting Strategies

    1. (Included in full purchase)

      Social Media Prospecting (Facebook, Instagram, LinkedIn) - Joe Cala

    2. (Included in full purchase)

      Facebook Marketplace & Community Boards - Joe Cala

    3. (Included in full purchase)

      Creating Prospecting Content that Attracts Buyers - Joe Cala

    4. (Included in full purchase)

      The Power of Video Prospecting (Text, Email, Social DMs) - Joe Cala

  6. 6

    External Lead Sources

    1. (Included in full purchase)

      Working Third-Party Leads Effectively - Joe Cala

    2. (Included in full purchase)

      Turning “Cold” Leads into Warm Conversations - Joe Cala

    3. (Included in full purchase)

      Prospecting Business Fleets & Local Companies - Joe Cala

    4. (Included in full purchase)

      Grassroots Marketing: Schools, Churches, Community Involvement - Joe Cala

  7. 7

    Prospecting Conversations

    1. (Included in full purchase)

      Mastering the First 10 Seconds (Phone & Face-to-Face) - Joe Cala

    2. (Included in full purchase)

      Building Rapport Through Questions - Joe Cala

    3. (Included in full purchase)

      Overcoming Prospecting Objections (“I’m not interested,” “I’m just looking”) - Joe Cala

    4. (Included in full purchase)

      Setting the Appointment & Locking It Down - Joe Cala

  8. 8

    Tracking & Measuring Prospecting Success

    1. (Included in full purchase)

      Mission 15 Prospecting Tracker (Daily/Weekly Activity) - Joe Cala

    2. (Included in full purchase)

      KPIs for Prospecting – Calls, Contacts, Appointments, Sales - Joe Cala

    3. (Included in full purchase)

      Pipeline Management: Balancing Short-Term & Long-Term Opportunities - Joe Cala

    4. (Included in full purchase)

      Staying Consistent When Results Aren’t Immediate - Joe Cala

  9. 9

    The Prospecting Professional

    1. (Included in full purchase)

      Prospecting with Excellence: Reputation & Brand Building - Joe Cala

    2. (Included in full purchase)

      Turning Every Interaction Into a Prospecting Opportunity - Joe Cala

    3. (Included in full purchase)

      Faith & Confidence in Prospecting – Keeping the Right Attitude - Joe Cala

    4. (Included in full purchase)

      The Compounding Effect: Seeds Sown Today, Harvest Tomorrow - Joe Cala

Take Control of Your Pipeline Today

The difference between struggling in sales and thriving in sales often comes down to one thing: consistent prospecting. This course gives you the exact systems, strategies, and habits you need to create opportunities every single day. You do not have to wait for customers to walk through the door. You can be the one who drives new business, builds stronger relationships, and secures long-term success. 👉 Enroll in the Prospecting Mastery Course now and start building a pipeline that never runs dry. Your future sales and your future income depend on it.

$497.00 / month

Enroll now