Introduction to Powersports Sales

Learn how to sell the experience, understand customer profiles, and explore the powersports industry.

Product Knowledge Mastery

Master different brands, motorcycle types, safety gear, and more to enhance your expertise.

The Sales Process

From building rapport to closing techniques, navigate the sales journey in the powersports industry with finesse.

About the Course

Join our Motorcycle & Powersports Sales Training course to gain the skills and knowledge required for success in the dynamic world of motorcycle and powersports sales. Learn from industry experts and elevate your sales game to new heights. Enroll now and take the first step towards becoming a sales champion in the powersports industry.

About the Creator

I'm Joe Cala, an industry expert with years of experience in motorcycle and powersports sales. I've faced the challenges, mastered the skills, and now I'm excited to share my knowledge with you. My goal is to empower you to succeed in this competitive industry through comprehensive and practical training.

Course Curriculum

8 Chapters · 32 Lessons

  1. 1

    Introduction to Powersports Sales

    1. (Included in full purchase)

      The Powersports Lifestyle – Selling the Experience - Joe Cala

    2. (Included in full purchase)

      Customer Profiles in Powersports (Riders, First-Time Buyers, Enthusiasts, Families) - Joe Cala

    3. (Included in full purchase)

      Overview of the Powersports Industry (Motorcycles, ATVs, UTVs, PWCs, Scooters, Dirt Bikes) - Joe Cala

    4. (Included in full purchase)

      Dealership Tour & Department Overview (Sales, Service, Parts, F&I, Apparel & Accessories) - Joe Cala

  2. 2

    Product Knowledge Mastery

    1. (Included in full purchase)

      Understanding Brands & Manufacturer Differences (Harley, Honda, Polaris, Yamaha, etc.) - Joe Cala

    2. (Included in full purchase)

      Motorcycle Types & Features (Cruiser, Touring, Sport, Dual Sport, Dirt) - Joe Cala

    3. (Included in full purchase)

      ATVs, UTVs & Side-by-Side Applications (Work vs. Play) - Joe Cala

    4. (Included in full purchase)

      Safety Gear & Apparel Knowledge (Upsell & Protect the Rider) - Joe Cala

  3. 3

    The Sales Process (Road to the Sale – Powersports Edition)

    1. (Included in full purchase)

      Meet & Greet – Building Rapport with Enthusiasts - Joe Cala

    2. (Included in full purchase)

      Discovery & Qualifying Questions (Rider Experience, Intended Use, Lifestyle) - Joe Cala

    3. (Included in full purchase)

      Walkaround & Feature-Benefit Presentations (FAB Selling) - Joe Cala

    4. (Included in full purchase)

      Test Ride Experience – Making the Emotional Connection - Joe Cala

  4. 4

    Psychology of the Powersports Buyer

    1. (Included in full purchase)

      Emotional Buying Motives – Freedom, Adventure, Identity - Joe Cala

    2. (Included in full purchase)

      Handling Objections – Price, Payment, Safety, Spouse - Joe Cala

    3. (Included in full purchase)

      Financing Conversations – Overcoming “Toy Purchase” Mindset - Joe Cal

    4. (Included in full purchase)

      Building Long-Term Rider Relationships (Events, Clubs, Service) - Joe Cala

  5. 5

    CRM, Digital & Prospecting Skills

    1. (Included in full purchase)

      CRM Essentials – Tracking Leads & Follow-Up Discipline - Joe Cala

    2. (Included in full purchase)

      Internet Leads & Social Media Prospecting for Riders - Joe Cala

    3. (Included in full purchase)

      Creating Your Salesperson Brand in Powersports (Content, Reels, Rider Lifestyle Posts) - Joe Cala

    4. (Included in full purchase)

      Phone Skills – Turning Inquiries into Appointments - Joe Cala

  6. 6

    Accessories, Apparel & F&I Integration

    1. (Included in full purchase)

      Cross-Selling Apparel & Gear with Every Sale - Joe Cala

    2. (Included in full purchase)

      Accessory Packages – Personalization & Customization - Joe Cala

    3. (Included in full purchase)

      Service & Maintenance Plans – Protecting the Ride - Joe Cala

    4. (Included in full purchase)

      Insurance, Warranties & Protection Products - Joe Cala

  7. 7

    Dealership Operations & Teamwork

    1. (Included in full purchase)

      Understanding Service, Parts & BDC Roles - Joe Cala

    2. (Included in full purchase)

      Working With Finance Managers - Joe Cala

    3. (Included in full purchase)

      Collaboration Across Departments for Maximum Gross - Joe Cala

    4. (Included in full purchase)

      Delivering the Ultimate Delivery Experience - Joe Cala

  8. 8

    Mastery & Growth

    1. (Included in full purchase)

      Prospecting Like a Pro – Rider Groups, Events, Clubs, Local Shows - Joe Cala

    2. (Included in full purchase)

      Tracking KPIs & Mission 15 for Powersports - Joe Cala

    3. (Included in full purchase)

      Mindset & Motivation – Staying Driven Year-Round - Joe Cala

    4. (Included in full purchase)

      Continuous Learning & Certification (OEM & JC Academy) - Joe Cala

Ready to Accelerate Your Sales Career?

Enroll now to unlock the full potential of your sales skills and thrive in the motorcycle and powersports industry.

$497.00 / month

Enroll Now