The Closing Mindset

Discover what closing really means in automotive sales and the psychology of buying & decision-making.

Setting Up the Close

Learn effective qualification techniques, creating value through product presentation, and reading buying signals in the showroom.

Automotive Closing Techniques

Master the assumptive close, alternative choice close, summary close, and urgency close in automotive sales.

About the Course

Welcome to our Automotive Closing Mastery course! Are you an automotive sales professional looking to enhance your closing skills while fostering trust and lasting customer relationships? This course is designed to equip you with the mindset, strategies, and practical skills needed to consistently close deals. From building trust to overcoming objections and mastering follow-ups, this course covers it all. Join us today and take your closing skills to the next level! Enroll now to accelerate your success in automotive sales.

About the Creator

Hi there! I'm excited to share my insights with you. Having faced the challenges of automotive sales firsthand, I understand the importance of closing deals effectively while nurturing long-term customer relationships. My goal is to empower you with the knowledge and skills you need to succeed in this competitive industry. Let's embark on this learning journey together and elevate your closing mastery!

Course Curriculum

6 Chapters · 26 Lessons

  1. 1

    The Closing Mindset

    1. (Included in full purchase)

      What Closing Really Means in Automotive Sales - Joe Cala

    2. (Included in full purchase)

      Confidence, Belief, and Passion for the Product & Process - Joe Cala

    3. (Included in full purchase)

      Seeing the Close as Service, Not Pressure - Joe Cala

    4. (Included in full purchase)

      Preparing Mentally: Attitude, Energy, and Intent - Joe Cala

  2. 2

    Setting Up the Close

    1. (Included in full purchase)

      Qualification That Leads to a Seamless Close - Joe Cala

    2. (Included in full purchase)

      Building Trust Through Rapport & Listening - Joe Cala

    3. (Included in full purchase)

      Presenting Vehicles with Emotional & Logical Value - Joe Cala

    4. (Included in full purchase)

      Trial Closes – Checking Readiness Before the Final Close - Joe Cala

  3. 3

    Automotive Closing Techniques

    1. (Included in full purchase)

      The Assumptive Close (“When would you like delivery?”) - Joe Cala

    2. (Included in full purchase)

      The Option Close (Choice of two “yes” paths) - Joe Cala

    3. (Included in full purchase)

      The Payment Close (Fitting the deal to budget) - Joe Cala

    4. (Included in full purchase)

      The “Puppy Dog” Close (Test drive = ownership experience) - Joe Cala

    5. (Included in full purchase)

      The Silence Close (Letting the customer think & lean in) - Joe Cala

    6. (Included in full purchase)

      Overcoming “Let Me Think About It” - Joe Cala

  4. 4

    Handling Objections at the Close

    1. (Included in full purchase)

      Price Objections – Value vs. Cost - Joe Cala

    2. (Included in full purchase)

      Payment Objections – Structuring Terms Creatively - Joe Cala

    3. (Included in full purchase)

      Trade-In Objections – Positioning Equity & Real Value - Joe Cala

    4. (Included in full purchase)

      Timing Objections – Creating Urgency Without Pressure - Joe Cala

  5. 5

    Advanced Closing Scenarios

    1. (Included in full purchase)

      Multiple Decision Makers – Closing Couples & Families - Joe Cala

    2. (Included in full purchase)

      Internet & Phone Leads – Virtual Closing Strategies - Joe Cala

    3. (Included in full purchase)

      F&I Handoff – Closing the Sale While Setting Up Finance - Joe Cala

    4. (Included in full purchase)

      Be-Backs – How to Re-Close Customers Who Left - Joe Cala

  6. 6

    Post-Close & Long-Term Relationship

    1. (Included in full purchase)

      Cementing the Sale – Delivery as the Final Close - Joe Cala

    2. (Included in full purchase)

      Follow-Up That Turns Buyers into Repeat Customers - Joe Cala

    3. (Included in full purchase)

      Asking for Referrals at the Peak of Excitement - Joe Cala

    4. (Included in full purchase)

      Tracking Closing Ratios & Continuous Improvement - Joe Cala

Ready to Master Automotive Closing?

Join our course today and unlock the secrets to closing deals effortlessly while building lasting customer relationships.

$497.00 / month

Enroll Now