Comprehensive Training

12-month development path covering all aspects of automotive sales

Skill Enhancement

Learn communication techniques, objection handling, and closing strategies

Professional Growth

Boost sales results and create exceptional customer experiences

About the Course

Our program is tailored for automotive sales professionals, managers, and finance experts looking to elevate their performance. From mastering customer qualification to perfecting CRM discipline, our training equips you with the skills to excel in today's dealership environment. Join us and unlock your potential in the automotive sales industry.

Meet Your Educator

Hi, I'm Joe Cala, an industry expert with years of experience in automotive sales. I understand the challenges you face and the skills you need to succeed. Join me on this journey to enhance your expertise and boost your career in automotive sales.

Course Curriculum

15 Chapters · 93 Lessons

  1. 1

    Month 1 - Foundations & Mindset - Session 1 (1st–15th)

    1. (Included in full purchase)

      PDF Monthly Sales Playbook - Joe Cala

    2. (Included in full purchase)

      Welcome to Sales Success Foundations - Joe Cala

    3. (Included in full purchase)

      The Benefits of Ongoing Training

    4. (Included in full purchase)

      Training is Continual - Joe Cala

    5. (Included in full purchase)

      Mindset & Attitude - Joe Cala

    6. (Included in full purchase)

      WIIFM: The Secret to Selling More Cars! - Joe Cala

  2. 2

    Month 1 - Foundations & Mindset - Session 2 (16th–End of Month)

    1. (Included in full purchase)

      The Basics of Automotive Sales - Joe Cala

    2. (Included in full purchase)

      You're Not Just a Salesperson Talking To Customers - Joe Cala

    3. (Included in full purchase)

      Daily Habits of Success

    4. (Included in full purchase)

      Success Routine for High Performers - Joe Cala

    5. (Included in full purchase)

      DHOS - Success Leaves Clues - Joe Cala

    6. (Included in full purchase)

      DHOS - Show Up On Time - Joe Cala

    7. (Included in full purchase)

      DHOS - Look Good - Joe Cala

    8. (Included in full purchase)

      DHOS - Have Fun During The Sale - Joe Cala

    9. (Included in full purchase)

      DHOS - Be Patient - Joe Cala

    10. (Included in full purchase)

      DHOS - Persevere - Joe Cala

    11. (Included in full purchase)

      DHOS - Know Your Product - Joe Cala

    12. (Included in full purchase)

      DHOS - Walk The Lot & Know Your Inventory - Joe Cala

    13. (Included in full purchase)

      DHOS - Be Organized - Joe Cala

    14. (Included in full purchase)

      DHOS - Know Your Process - Joe Cala

    15. (Included in full purchase)

      DHOS - Don't Take Shortcuts - Joe Cala

    16. (Included in full purchase)

      DHOS - Be Proactive - Joe Cala

    17. (Included in full purchase)

      DHOS - Be Creative - Joe Cala

    18. (Included in full purchase)

      DHOS - Treat Every Prospect As A Buyer - Joe Cala

    19. (Included in full purchase)

      DHOS - Be Coachable & Be Teachable - Joe Cala

    20. (Included in full purchase)

      DHOS - Follow Up With Everyone! - Joe Cala

    21. (Included in full purchase)

      DHOS - Know Your Goals - Joe Cala

    22. (Included in full purchase)

      DHOS - Be Effective In Your Communication - Joe Cala

    23. (Included in full purchase)

      DHOS - Have A Plan - Joe Cala

    24. (Included in full purchase)

      DHOS - Keep Talking To People - Joe Cala

    25. (Included in full purchase)

      DHOS - Stay Accountable - Joe Cala

    26. (Included in full purchase)

      DHOS - Do Your Best - Joe Cala

  3. 3

    MONTH 2 - Communication Mastery (Beginner) - Session 1 (1st–15th)

    1. (Included in full purchase)

      Why Communication Drives Sales, Service & Leadership - Joe Cala

    2. (Included in full purchase)

      Word Choice & Professional Language in the Dealership - Joe Cala

    3. (Included in full purchase)

      Tone, Pace & Energy – How You Sound to Clients & Teams - Joe Cala

  4. 4

    Month 2 - Communication Mastery (Beginner) - Session 2 (16th–End of Month)

    1. (Included in full purchase)

      Non-Verbal Communication – Silent Sales Power

    2. (Included in full purchase)

      Reading & Using Body Language to Connect with Customers - Joe Cala

    3. (Included in full purchase)

      Eye Contact, Smiles & Micro-Expressions – Building Trust in Seconds - Joe Cala

    4. (Included in full purchase)

      Posture & Presence – How Managers & Salespeople Command Respect - Joe Cala

    5. (Included in full purchase)

      Asking Better Questions - Joe Cala

  5. 5

    MONTH 3 - Sales Process Essentials (Part 1) - Session 1 (1st–15th)

    1. (Included in full purchase)

      The Road to the Sale - Joe Cala

    2. (Included in full purchase)

      PDF The Road To The Sale - Joe Cala

    3. (Included in full purchase)

      The Meet and Greet - Joe Cala

    4. (Included in full purchase)

      The Meet & Greet Continued - Joe Cala

    5. (Included in full purchase)

      The Meet & Greet Conversations - Joe Cala

    6. (Included in full purchase)

      Building Rapport - Joe Cala

    7. (Included in full purchase)

      Establishing A Connection - Joe Cala

  6. 6

    MONTH 3 - Sales Process Essentials (Part 1) - Session 2 (16th–End of Month)

    1. (Included in full purchase)

      Approaching The Customer - Joe Cala

    2. (Included in full purchase)

      Early Manager Intervention - Joe Cala

    3. (Included in full purchase)

      The Silent Walk Around - Joe Cala

  7. 7

    MONTH 4 - Sales Process Essentials (Part 2) - SESSION 1 (1st–15th)

    1. (Included in full purchase)

      Increase Sales By Asking Questions - Joe Cala & Pastor Jamie Barfield

    2. (Included in full purchase)

      The Difference Between Good Questions and Great Questions - Joe Cala

    3. (Included in full purchase)

      Asking the Right Questions - Joe Cala

  8. 8

    MONTH 4 - Sales Process Essentials (Part 2) - SESSION 2 (16th–End of Month)

    1. (Included in full purchase)

      Choosing The Right Vehicle - Joe Cala

    2. (Included in full purchase)

      Trade Questions - Joe Cala

    3. (Included in full purchase)

      Defending the Trade - Joe Cala

  9. 9

    MONTH 5 - Presentation Mastery - SESSION 1 (1st–15th)

    1. (Included in full purchase)

      Features Advantages Benefits (FAB) - Joe Cala

    2. (Included in full purchase)

      Staging - Joe Cala

    3. (Included in full purchase)

      Product Knowledge Improves Your Performance - Joe Cala

    4. (Included in full purchase)

      Key Benefits of Product Knowledge - Joe Cala

    5. (Included in full purchase)

      Product Knowledge Empowers The Client's Confidence - Joe Cala

    6. (Included in full purchase)

      Product Knowledge Gives You Better Communication - Joe Cala

  10. 10

    MONTH 5 - Presentation Mastery - SESSION 2 (16th–End of Month)

    1. (Included in full purchase)

      Product Knowledge - LIVE (Recorded) Sales Training - Joe Cala

    2. (Included in full purchase)

      Third Party Validation - LIVE (Recorded) Sales Training - Joe Cala

    3. (Included in full purchase)

      Product Knowledge Gives The Client A Better Experience - Joe Cala

  11. 11

    MONTH 6 - Test Drive, Trial Close, Write-Up - SESSION 1 (1st–15th)

    1. (Included in full purchase)

      The Test Drive

    2. (Included in full purchase)

      Trial Close - Joe Cala

    3. (Included in full purchase)

      What Closing Really Means in Automotive Sales - Joe Cala

    4. (Included in full purchase)

      Confidence, Belief, and Passion for the Product & Process - Joe Cala

    5. (Included in full purchase)

      Seeing the Close as Service, Not Pressure - Joe Cala

  12. 12

    MONTH 6 - Test Drive, Trial Close, Write-Up - SESSION 2 (16th–End of Month)

    1. (Included in full purchase)

      Write Up & Commitment - Joe Cala

    2. (Included in full purchase)

      Last Day of the Month Mentality: Maximize Sales Performance Every Day - Joe Cala

    3. (Included in full purchase)

      Preparing Mentally: Attitude, Energy, and Intent - Joe Cala

    4. (Included in full purchase)

      Qualification That Leads to a Seamless Close - Joe Cala

    5. (Included in full purchase)

      Building Trust Through Rapport & Listening - Joe Cala

  13. 13

    MONTH 7 - Objection Handling (Core) - SESSION 1 (1st–15th)

    1. (Included in full purchase)

      Welcome to Customer Objections in Automotive Sales - Joe Cala

    2. (Included in full purchase)

      Objection Handling - Joe Cala

    3. (Included in full purchase)

      Price Objections – Value vs. Cost - Joe Cala

    4. (Included in full purchase)

      Payment Objections – Structuring Terms Creatively - Joe Cala

    5. (Included in full purchase)

      Trade-In Objections – Positioning Equity & Real Value - Joe Cala

    6. (Included in full purchase)

      Timing Objections – Creating Urgency Without Pressure - Joe Cala

  14. 14

    MONTH 7 - Objection Handling (Core) - SESSION 2 (16th–End)

    1. (Included in full purchase)

      Recognizing Objections in Car Sales

    2. (Included in full purchase)

      Acknowledge, Address & Transition - Joe Cala

    3. (Included in full purchase)

      Tailored Responses to Objections

    4. (Included in full purchase)

      I'm Not Buying Today - Joe Cala

    5. (Included in full purchase)

      Is The Vehicle Available? - Joe Cala

    6. (Included in full purchase)

      I Don't Want To Waste My Time? - Joe Cala

    7. (Included in full purchase)

      What's The Best Price? - Joe Cala

    8. (Included in full purchase)

      What's The Out The Door Price? - Joe Cala

  15. 15

    MONTH 8 - Closing Fundamentals - SESSION 1 (1st–15th)

    1. (Included in full purchase)

      Close the Deal - Joe Cala

    2. (Included in full purchase)

      Integrity Is Influence - Joe Cala

    3. (Included in full purchase)

      Victory Through Integrity - Joe Cala

    4. (Included in full purchase)

      Faith Over Fear - Joe Cala

Ready to Accelerate Your Sales Career?

Join our program today and take the first step towards mastering automotive sales

$197.00 / month

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