Leadership Communication

Learn effective communication strategies to lead and inspire your team

Performance Management

Develop skills in managing performance and setting KPIs for success

Sales Process Oversight

Master the sales process, from closing deals to customer retention

About the Course

Are you a seasoned automotive sales professional with over 6 years of experience looking to step into leadership roles? Our program is tailored to equip you with the necessary skills to lead, mentor, and drive growth within your dealership. From communication to culture building, our comprehensive curriculum will empower you to excel in leadership positions and support long-term success. Join us and elevate your career today!

Meet Your Mentor

As an experienced automotive professional, I understand the challenges and opportunities in the industry. With over a decade of experience, I am excited to share my knowledge and insights to help you advance in your career. Join me on this journey to leadership and influence in the automotive sector.

Curriculum

24 Chapters · 87 Lessons

  1. 1

    Month 1 - Leadership Identity & Influence - Session 1 (1st–15th)

    1. (Included in full purchase)

      Communication as Leadership – Influence with Integrity - Joe Cala

    2. (Included in full purchase)

      The Long Game – How Great Communicators Build Loyal Clients & Teams - Joe Cala

    3. (Included in full purchase)

      Leading Teams & Motivating Through Communication (Managers/Owners) - Joe Cala

    4. (Included in full purchase)

      Presence, Confidence & Professional Image

  2. 2

    Month 1 - Leadership Identity & Influence - Session 2 (16th–End of Month)

    1. (Included in full purchase)

      Work as Worship - Joe Cala

    2. (Included in full purchase)

      Doing Good Even When It’s Hard - Joe Cala

    3. (Included in full purchase)

      Victory Through Integrity - Joe Cala

  3. 3

    MONTH 2 - Coaching Skills & Developing Others - Session 1 (1st–15th)

    1. (Included in full purchase)

      The Manager as Coach: Moving Beyond Boss Mentality - Joe Cala

    2. (Included in full purchase)

      Creating Individualized Growth Plans - A Leadership Strategy for Maximizing Potential and Performance - Joe Cala

    3. (Included in full purchase)

      Daily Training Habits: The Power of Micro-Training & Huddles - Joe Cala

  4. 4

    MONTH 2 - Coaching Skills & Developing Others - Session 2 (16th–End)

    1. (Included in full purchase)

      Identifying Skill Gaps and Developing Customized Training Plans - Joe Cala

    2. (Included in full purchase)

      Role-Playing and Simulation for Real-World Preparedness - Joe Cala

    3. (Included in full purchase)

      Bi-Weekly Manager Coaching Checklist - JC Training & Development - Joe Cala

    4. (Included in full purchase)

      Bi-Weekly Manager Coaching Checklist - JC Training & Development

  5. 5

    MONTH 3 - High-Performance Team Building - Session 1 (1st–15th)

    1. (Included in full purchase)

      Building a Winning Culture - Empowering Your Team, Elevating Your Results - Joe Cala

    2. (Included in full purchase)

      Establishing Core Values That Drive Team Performance - Joe Cala

    3. (Included in full purchase)

      Leading with Integrity and Consistency - Joe Cala

  6. 6

    MONTH 3 - High-Performance Team Building - Session 2 (16th–End)

    1. (Included in full purchase)

      Recognition and Rewards that Motivate Today’s Workforce - Joe Cala

    2. (Included in full purchase)

      How to Shape a Winning Environment - Joe Cala

    3. (Included in full purchase)

      Aligning Individual Goals with Dealership Mission - Joe Cala

  7. 7

    MONTH 4 - Culture, Accountability & Conflict Resolution - SESSION 1 (1st–15th)

    1. (Included in full purchase)

      Spotting Cancer Before It Spreads - Joe Cala

    2. (Included in full purchase)

      Gossip & Negativity - Joe Cala

    3. (Included in full purchase)

      Healthy Accountability Systems - Joe Cala

  8. 8

    MONTH 4 - Culture, Accountability & Conflict Resolution - SESSION 2 (16th–End)

    1. (Included in full purchase)

      When Leadership Doesn’t See It - Joe Cala

    2. (Included in full purchase)

      Favoritism & Leadership Inconsistency - Joe Cala

    3. (Included in full purchase)

      Communication as Leadership – Influence with Integrity - Joe Cala

    4. (Included in full purchase)

      Listening with Empathy – Turning Complaints into Opportunities - Joe Cala

    5. (Included in full purchase)

      Master Communicator Mindset

  9. 9

    MONTH 5 - Leadership-Level Communication - SESSION 1 (1st–15th)

    1. (Included in full purchase)

      Leading Teams & Motivating Through Communication (Managers/Owners) - Joe Cala

    2. (Included in full purchase)

      Reception & Front-Line Interactions – First Impressions Matter Most - Joe Cala

    3. (Included in full purchase)

      Virtual & Digital Communication – Phone, Email, Video & Chat Etiquette - Joe Cala

  10. 10

    MONTH 5 - Leadership-Level Communication- SESSION 2 (16th–End of Month)

    1. (Included in full purchase)

      Posture & Presence – How Managers & Salespeople Command Respect - Joe Cala

    2. (Included in full purchase)

      Leading Teams & Motivating Through Communication (Managers/Owners) - Joe Cala

    3. (Included in full purchase)

      Communicating Across Cultures, Generations & Personality Styles (DISC-based application) - Joe Cala

    4. (Included in full purchase)

      Handling Objections & Difficult Conversations with Professionalism - Joe Cala

  11. 11

    MONTH 6 - Advanced Closing Leadership - SESSION 1 (1st–15th)

    1. (Included in full purchase)

      Trial Closes – Checking Readiness Before the Final Close - Joe Cala

    2. (Included in full purchase)

      Trial Close - Joe Cala

    3. (Included in full purchase)

      Faith Over Fear - Joe Cala

    4. (Included in full purchase)

      Courage in Uncertainty - Joe Cala

  12. 12

    MONTH 6 - Advanced Closing Leadership - SESSION 2 (16th–End of Month)

    1. (Included in full purchase)

      Close the Deal - Joe Cala

    2. (Included in full purchase)

      Creating a Win-Win Scenario

    3. (Included in full purchase)

      Collaboration Across Departments for Maximum Gross - Joe Cala

  13. 13

    MONTH 7 - Process Leadership (Full Ownership) - SESSION 1 (1st–15th)

    1. (Included in full purchase)

      Understanding and Managing the Sales Process from Start to Finish - Joe Cala

    2. (Included in full purchase)

      Showroom Management: Maximizing Floor Efficiency - Joe Cala

    3. (Included in full purchase)

      Prospecting & Lead Management Oversight: Ensuring Pipeline Flow - Joe Cala

  14. 14

    MONTH 7 - Process Leadership (Full Ownership) - SESSION 2 (16th–End)

    1. (Included in full purchase)

      10-Day Unsold Follow Up Plan - PDF

    2. (Included in full purchase)

      10-Day New Lead Follow Up Strategy - PDF

    3. (Included in full purchase)

      Accountability Systems: From Daily Activity Logs to CRM Compliance - Joe Cala

    4. (Included in full purchase)

      Tracking KPIs that Actually Matter: Closing Ratios, Follow-Up, Appointments - Joe Cala

  15. 15

    MONTH 8 - KPI, Metrics & Performance Management - SESSION 1 (1st–15th)

    1. (Included in full purchase)

      Manager Checklist - PDF - Joe Cala

    2. (Included in full purchase)

      Speed of Response - Joe Cala

    3. (Included in full purchase)

      Tracking KPIs that Actually Matter: Closing Ratios, Follow-Up, Appointments - Joe Cala

  16. 16

    MONTH 8 - KPI, Metrics & Performance Management - SESSION 2 (16th–End)

    1. (Included in full purchase)

      How to Accomplish Your Sales Goals

    2. (Included in full purchase)

      Plan Your Work & Work Your Plan - Joe Cala

    3. (Included in full purchase)

      Follow Your Sales GPS - Joe Cala

    4. (Included in full purchase)

      Directions to Your Sales Destination - Joe Cala

    5. (Included in full purchase)

      Creating Individualized Growth Plans - A Leadership Strategy for Maximizing Potential and Performance - Joe Cala

    6. (Included in full purchase)

      Creating Individualized Growth Plans - A Leadership Strategy for Maximizing Potential and Performance

  17. 17

    MONTH 9 - Internet & BDC Oversight - SESSION 1 (1st–15th)

    1. (Included in full purchase)

      BDC to BDD: Business Development Center → Business Development Dealership - Joe Cala

    2. (Included in full purchase)

      Internet Sales Department: Roles & Structure - Joe Cala

    3. (Included in full purchase)

      Covering Leads When People Are Off - Joe Cala

  18. 18

    MONTH 9 - Internet & BDC Oversight - SESSION 2 (16th–End)

    1. (Included in full purchase)

      Notes in the CRM - Joe Cala

    2. (Included in full purchase)

      BDC Expectations vs. Realities - Joe Cala

    3. (Included in full purchase)

      Long-term pipeline and referral mindset - Joe Cala

  19. 19

    MONTH 10 - Event & Community Leadership - SESSION 1 (1st–15th)

    1. (Included in full purchase)

      Creating Prospecting Content that Attracts Buyers - Joe Cala

    2. (Included in full purchase)

      Expanding Your Sphere Through Networking Events - Joe Cala

    3. (Included in full purchase)

      Grassroots Marketing: Schools, Churches, Community Involvement - Joe Cala

    4. (Included in full purchase)

      Tapping Into Friends, Family, and Community Without Feeling Pushy - Joe Cala

    5. (Included in full purchase)

      Facebook Marketplace & Community Boards - Joe Cala

  20. 20

    MONTH 10 - Event & Community Leadership - SESSION 2 (16th–End)

    1. (Included in full purchase)

      How to Ask for Referrals the Right Way - Joe Cala

    2. (Included in full purchase)

      Social Media Prospecting (Facebook, Instagram, LinkedIn) - Joe Cala

    3. (Included in full purchase)

      The Power of Video Prospecting (Text, Email, Social DMs) - Joe Cala

  21. 21

    MONTH 11 - Retention, Loyalty & Client Lifetime Value - SESSION 1 (1st–15th)

    1. (Included in full purchase)

      The Delivery - Joe Cala

    2. (Included in full purchase)

      Sold Follow-Up - Joe Cala

    3. (Included in full purchase)

      Follow Up - Joe Cala

  22. 22

    MONTH 11 - Retention, Loyalty & Client Lifetime Value - SESSION 2 (16th–End)

    1. (Included in full purchase)

      Building Long-Term Relationships vs. Quick Wins - Joe Cala

    2. (Included in full purchase)

      Leveraging the Service Drive for Sales - Joe Cala

    3. (Included in full purchase)

      Accountability Systems: From Daily Activity Logs to CRM Compliance - Joe Cala

    4. (Included in full purchase)

      Key Responsibilities: Leadership, Accountability, and Execution - Joe Cala

  23. 23

    MONTH 12 - Leadership Certification & Graduation - SESSION 1 (1st–15th)

    1. (Included in full purchase)

      Identifying Skill Gaps and Developing Customized Training Plans - Joe Cala

    2. (Included in full purchase)

      Integrity Is Influence - Joe Cala

    3. (Included in full purchase)

      Victory Through Integrity - Joe Cala

    4. (Included in full purchase)

      Building a Faith-Driven Culture - Joe Cala

    5. (Included in full purchase)

      Staying Teachable at the Top - Joe Cala

    6. (Included in full purchase)

      Your Character Is Your Defense - Joe Cala

  24. 24

    MONTH 12 - Leadership Certification & Graduation - SESSION 2 (16th–End)

    1. (Included in full purchase)

      The Evolving Role of the Automotive Sales Manager in 2025 and Beyond - Joe Cala

    2. (Included in full purchase)

      Communication as Leadership – Influence with Integrity - Joe Cala

Ready to Lead the Way?

Join our program and unlock your potential to lead and succeed in the automotive sales industry

Enroll Now